New management has been appointed at the Sinclair mystery shopping business last month. This was the move of the board of directors to change the style and manner in which Sinclair mystery shopping has been managed lately. The board of directors wanted a more aggressive set of managers for the firm. They believe that Sinclair mystery shopping has to adapt to the fast changing business environment in the world today. Was this a wise move or not?
The new vice president for sales and marketing has set out several goals for the current year. He plans to double the Sinclair membership base. He believes that a huge increase in member base will allow Sinclair mystery shopping to be more aggressive in getting companies to have their product testing done with them. With a lot of members, Sinclair mystery shopping can have more and more products tested. How does the new vice president of sales and marketing intend to increase member base? He says that there will be a high focus on search engine marketing. They will try to get listed in the top ten search engines when mystery shopping is involved. This will allow more surfers to visit the site and find out about the great benefits derived from being a Sinclair mystery shopper. The increase in web traffic to the site will make them more reachable for the potential members. He plans to entice surfers to become members by providing great incentives and bonus schemes for a number of products tested and reviewed.
With the aggressive management in place, only the outcome is yet to happen. The new vice president has issued several corporate bonds to the public. He believes that the necessary funds are needed for investment in search engine marketing services. Without these necessary funds, the company will stall. This was a very risky decision since the debt has been secured with the corporate assets of the company. One wrong move and Sinclair mystery shopping can go bankrupt anytime soon.
Will Sinclair mystery shopping succeed or fail? The answer can be determined more like the toss of a coin. Things can go in the right direction and otherwise. Can this new management team execute the corporate goals flawlessly? Is the aggressive approach the right approach? Is the company moving too fast and too furious or is it about time for the company to make drastic changes? Only time will tell.
Find out more about Sinclair Mystery Shopping at The Shadow Shopper.This article was supplied by Mac T. Wheeler, you can find out more about him over at My Sabai – Freelance and Technology Blog.
